Cabela's Club: Rebranding
The Cabela's Visa card gives cardholders access to more fishing and hunting experiences, elite outdoor adventures and the ability to earn points towards gear with every purchase. We rebranded the club to capture the outdoorsman's passion, and how Cabela's helped him experience more of it.
Note: Some of this work is from an initial rebranding pitch, hence the Greeked-in body copy. The project was passed off to Cabela's after that.