Talon: Torture Chamber
The Talon Shallow Water Anchor was fishing's biggest deal. Then they made it even bigger and even tougher. The industry's first 12-foot anchor was a big story to tell, and we also wanted to weave in Talon's overall toughness and attitude of badassery (it's a word).
We introduced 12'-centric print messages, complemented by a full-blitz toughness campaign. We showed how Talon was tested, and then filmed some more extreme tests (think cage fighters and shotguns) to create a microsite, The Talon Torture Chamber.
Talon SW: Flamethrower
Source – http://youtu.be/grlt0ANMMNk
Talon FW: Shotgun
Source – http://youtu.be/RnAoxVfaAp0
Talon Actual Testing - Strength and Deflection
Source – http://youtu.be/4xnmZuA2CMc
Talon Actual Testing Montage
Source – http://youtu.be/iFFR_qjj09I